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Register for Furniture at Interiors Birmingham

TRADE ONLY EVENT, STRICTLY NO CHILDREN

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Visitor profile

Furniture 2007 visitor analysis

  • Total Interiors Birmingham visitor audience - 38,087*
  • Furniture / Furnishing Accessories audience including crossover – 36,206**
  • 2007 crossover visitors – 9,837
  • 66% of visitors intended to make a purchase at the show or within 1 month
  • 15% of visitors had a total annual budget responsibility for interiors products of £100,000+
  • 9% of visitors were multiple retailers including Harrods, Fenwick, John Lewis, House of Fraser, Laura Ashley and many more
  • Overseas visitors made up 10% of the total pure visitors

*Organisers statement. Total attendance figure for Interiors Birmingham includes 6,644 registered visitor attendees from Design Interiors at Interiors Birmingham, 24, 678 registered attendees from The Furniture Show, 2,731 registered visitor attendees from Soft and 4,034 registered attendees from The Lighting Show.

** ABC Audited. Attendance figure includes, 24,678 registered visitor attendees, 9,837 crossover attendance and 1,691 other attendance.

Primary areas of product interest
Total spend for interiors products
Primary company activity
Intend to make a purchase

Opening Times

20-23 January 2008

Sun 20 09.00-19.00
Mon 21 09.00-18.00
Tue 22 09.00-18.00
Wed 23 09.00-17.00

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